This week we focus on employee advocacy and try to elucidate the twofold value a succesful employee advocacy strategy can have for your brand:
First, attracting stakeholders through authentic and human-to-human communication and insights. Second, boost employee satisfaction through recognition.
3 reasons why Instagram is a gold mine for strong employee advocacy:
1) Many engaged Millennials who identify with their job, share their everyday work experiences on Instagram.
2) Peer-to-peer driven insights and inspiration is more powerful than corporate driven employer branding.
3) Observing how your young employees share their work life on Instagram helps you understand what part of the job motivates and drive conversation between employee ambassadors and future talent.
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